PUBLIC RELATIONS DEPARTMENT

Status: the Public Relations Department is a unit of the Planetary Development Institute and reports to the Institute’s Executive Director.

Mandate: to develop and implement the Institute’s information and communication policies to meet its Charter Goals and operational objectives in all spheres of activity.

Mission: forming, maintaining and developing information and communication activity of the Planetary Development Institute in the following areas:

  • Operational information support of the Institute’s activity;
  • Developing the Institute’s information and communication media;
  • Media relations;
  • Interacting with the Institute’s target audience and other publics;
  • Special information and communication projects and events;
  • Direct communications.

Functions:

  • Strategic: introducing proposals regarding the Institute’s information and communication policies and developing and implementing its media projects;
  • Information: providing information about the Institute’s current events to external audiences and media through the Institute’s website and other media channels;
  • Communication: interacting with external agents including mass media, partner organisations, academic, NGOs and government bodies;
  • Image: forming and promoting the Institute’s image externally through media coverage and events;
  • Dissemination: developing and publishing academic, scholarly, public awareness and creative publications and other new information media;
  • Creative: developing and implementing creative projects.    

Objectives:
• Cover the Institute’s events, executive decisions, academic and cultural events, festivals etc;
• Produce and disseminate information and image materials;
• Form, maintain and develop media relations;
• Form, maintain and develop partnerships with external audiences, including academic organisations, NGOs and government bodies;
• Design new information and image materials;
• Implement various procedures of the Institute’s information and communication policies;
• Closely co-operate with the Information Monitoring Department and the Department of Research Programmes providing them with information and organisation support;
• Contributing to the realisation of other Charter Goals and Objectives meeting the Institute’s research interests and public activities.

The Department acts in co-ordination with other Institute units in carrying out the Institute’s information and communication policies and in all areas within its jurisdiction, when it is necessary for the Department to carry out its mandate.

Administration:
• The Institute’s Executive Director carries out general management, co-ordination and oversight (strategic management) of the Department’s activity;
• The Head of Department is responsible for operation management.

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